Jiffy Lube Service Center #3321 Opens in Omaha

Also read about a grand re-opening on Rose Hill!

OMAHA, June 7, 2008 — Heartland Automotive Services, Inc. celebrated the Grand Opening of Jiffy Lube Service Center #3321 in Omaha, Nebraska on Saturday, June 7, 2008. Customers were greeted by Heartland employees and the Omaha Beef Indoor Football League Team Dancers, and treated to complimentary soft drinks, chips, and hotdogs.

Local companies and charities also joined in the celebration. Representatives from American Family Insurance offered free Child I.D. Kits to customers and answered insurance questions. Heartland Automotive Services, Inc. donated $2 from every oil change during the celebration to The DREAM foundation of Omaha. The D.R.E.A.M. foundation is a nonprofit organization, whose mission is to expand opportunities for at-risk youth by providing positive role models.

For more information, visit www.dreamomaha.org. Football fans and car enthusiasts were treated to an appearance by Ahman Green’s (former Cornhusker and Green Bay Packer Running Back) Custom Dodge Charger.

About Heartland
Heartland Automotive Services, Inc. (dba Jiffy Lube®), is the largest Jiffy Lube franchisee and the largest independent quick lube operator in the United States. Headquartered in Omaha, Nebraska, the company operates quick-oil-change stores in 15 major markets including Austin, Boston, Chicago, Columbus, Kansas City, Las Vegas, Los Angeles, Madison, Memphis, Minneapolis, Omaha/Lincoln, San Diego, Seattle, St. Louis and Tucson. Heartland has continuously operated Jiffy Lube stores (through its affiliated predecessor companies) since 1980. In 1995, Heartland Automotive Services was formed when five independent Jiffy Lube franchisees in St. Louis, Minneapolis, Kansas City, Austin and Omaha banded together to share best practices and leverage their size to provide better value to their customers. From that humble beginning of 66 stores, Heartland has grown to an entity comprising more than 400 stores, serving nearly 5 million vehicles annually.

Our Mission is to help our customers properly maintain their vehicles by providing high-quality, fast, convenient, and affordable services by professional, honest, friendly employees that put the customers' best interest above all else. Our Vision is to become the preferred provider of automotive preventative maintenance services in every market we serve. Success in our Mission each day will bring us success in our Vision.

Inquiries should be sent via www.heartlandjiffylube.com or 1-800-417-7308.

Rose Hill Jiffy Lube Celebrates a Grand Re-Opening!

KIRKLAND, WA - Heartland's Rose Hill Jiffy Lube service center located in Kirkland, Washington recently re-opened for business after a devastating fire, which occurred on the evening of Saturday, October 6, 2007, closed the store for nearly 8 months. During the downtime, while the service center experienced a complete rebuild, customers were diverted to other nearby Jiffy Lube service centers for discounts on Jiffy Lube Signature ServiceR Oil Changes and other preventive maintenance services.

The Grand Re-Opening celebration took place over the sunny weekend of June 27th, 28th and 29th offering customers the opportunity to reunite with trusted crew members, share a cup of coffee or a hot dog and win fabulous prizes, all donated by supportive neighboring businesses (for a complete list please click here*). Prize packs included fun and valued gifts such as AAA Annual memberships and road atlases, Wild Waves Theme Park admission, movie passes, and more. Local Juanita High School cheerleaders also made an appearance attracting the attention of drivers with their smiles and waves.

"During reconstruction, we received a tremendous amount of encouragement and support," says Bob Cahill, Regional Director, Heartland Automotive Services, Inc. "Initially built in 1985, we quickly learned that this Jiffy Lube service center was important to the community, and would be missed if it were not rebuilt." The store is located at 12309 NE 85th Street in Kirkland and is managed by Chad Edgington.

Thanks to not only our crew, and the local community, but also THANK YOU to our valued customers for your patience! We are thrilled to be back in the neighborhood. *

Thanks to the following local businesses in and around Kirkland, Redmond and Bellevue, without whose generosity we could not have offered such wonderful gifts to our customers in appreciation for new and continued business:

AAA Washington
Wild Waves Theme Park
Garlic Jim's Famous Gourmet Pizza
SugarLand Espresso
Rose Hill Wilde Rover Irish Pub & Restaurant
Kirkland Matt's Rotisserie & Oyster Lounge
Redmond Tony Maroni's True Italian Pizzeria
Redmond Ridge Silver Cloud Inn
Redmond Desert Sun Tanning Salons
Microsoft
Acapulco Fresh Mexican Grill
Rose Hill Car Wash
Starbucks Coffee Company
Wendy's Restaurants
BurgerMaster, Kirkland
Kirkland ParkPlace Cinema 6
Azteca Mexican Restaurants
Ruby's Diner, Redmond
Desert Fire, Redmond
Coyote Creek Pizza Company, Kirkland
TechCity Bowl & Jimmy G's 70th Street Grill, Kirkland
Regal Cinemas at Bella Botega